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 THE GHOST TRAIN Brand Identifiers - Print Application - Words Matter - Social Media - Publicity - Events - In-kind Sponsorships The Ghost Train is the first-of-its-kind -- an interactive placemaking public art project located in Shorewood, WI. Through innovative lighting and sound technology, The Ghost Train crosses the Oak Leaf Trail Bridge twice each evening after dark with bridge illumination and sound. As a firm advocate for placemaking and a strong supporter of the community, Pat Algiers was the Ghost Train committee chair. Chemistry in Place created the brand identifiers for the project, including logos, t-shirts, banners, sponsorship package materials, and printed 2D promotional items. In addition, the Chemistry in Place team managed and did logistics, events, coordination, and helped with fundraising. Chemistry in Place is the ‘headquarters’ for The Ghost Train and is an in-kind sponsor.
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BRAND IDENTIFIERS
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PRINT APPLICATIONS
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SOCIAL MEDIA
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PUBLICITY
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Shorewood Today - "The Ghost Train: "A Year of 'Scary Cool'" Ayres Associates - "All Aboard: Train Your Eyes on This Ghost" Milwaukee PBS's The Arts Page - Ghost Train Feature Village of Shorewood Website - The Ghost Train Information OnMilwaukee - "The Ghost Train hits the tracks in Shorewood" North Shore Now - "Awe-inspiring Ghost Train lights up Capitol Drive" Lionel Tracks - "Ghost train rolls through Wisconsin town" Fox 6 Now - "The Ghost Train: The spooky sight you can see in Shorewood starting tonight" CBS 58 News - "Ghost Train in Shorewood" OnMilwaukee - "OnMilwaukee Weekend Preview, Oct. 27-31, 2016" Milwaukee BizTimes - "Shorewood ‘Ghost Train’ to debut on Halloween" Shorewood Patch - "Shorewood Ghost Train Debut Scheduled Halloween Night" Metro Parent - "Ghost Train" rolls into Shorewood" Shepherd Express - "Historic Locomotive Rides Again with Ghost Train" North Shore Now - "Historic '400' train will roar back to life" Milwaukee Journal Sentinel - "Ghost Train to evoke Shorewood's locomotive past" Shorewood Historical Society Newsletter - "Here Comes The Ghost Train!" North Shore Now - "Shorewood gears up for 'Ghost Train' debut" M Magazine - "All Aboard" Shorewood Today - "Hi, Neighbor" Shorewood Today - "Ghost Train Halloween Debut" TMJ4 News 'the Now' - "Railroad history to roar back to life in Shorewood" UWUM Radio - "A Ghost Train is Coming to Shorewood" Shorewood Today - "Ghosts of Trains Past" Shepherd Express - "All Aboard Shorewood’s Ghost Train" Milwaukee Independent - "Shorewood Ghost Train" Shorewood Ripples - "Ghost Train to accentuate Oak Leaf bike trail" Milwaukee Magazine - "Shorewood to Get Spooky New Art Installation" Urban Milwaukee - "Shorewood Ghost Train Public Art Installation Moves Forward" Shorewood Historical Society Newsletter - "Train is A-comin'" Milwaukee BizTimes - "Shorewood considers installing 'Ghost Train' public art project" OnMilwaukee - "Shorewood plans 'Ghost Train' public art project"
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EVENTS Village of Shorewood 4th of July Parade  |
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'First Run' October 31, 2016 |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Bridget Carroll |
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 Photo Credit: Beth Manley |
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Celebration & Costume Party - October 31, 2016  Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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 Photo Credit: Beth Manley |
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